Only about one-fifth of our repeat product users are distributors actively promoting Nutrisail with the intent of earning commissions. The majority of our customers are unaware or uninterested in our opportunity. These customers simply love one or more of our products and use them every day. And they want to be able to buy them at the lowest possible price—which is distributor price.

What sets Nutrisail apart from traditional direct sales companies is the rewards--or product credit--system we’ve setup for our preferred customers—or Brand Fans. Brand Fans aren't distributors and they don't earn money. Instead they just earn product credit.

In every other mlm business—the cornerstone of their success is centered around turning every possible customer they have into distributors. And it’s worked well for those companies--if you're measuring their success by profit, which isn't the most important goal for us. Whether a customer comes and goes—-as long as they keep coming, the company will profit. But with continual new recruitment being a company’s primary objective, this results in a very high turnover rate due to a very low percentage of their distributors (which is most of their customers) achieving any kind of meaningful success at their marketing plan.

We take a different approach. We don’t try to convert every single person that tries and likes our products into distributors. For the people that want that, we have a very innovative pay plan they can take advantage of. But we get know our customers. People that place orders with us, especially the ones that are regular customers, we get to know them. It’s why we’re in this type of business. And we learn about what their motivations and desires are. We listen to their suggestions and feedback. What we’ve learned is that referral marketing is not for everybody. In fact, it’s not for most. So instead of centering our entire approach around recruiting as many distributors as we can, we focus on recruiting as many long-term customers as we can. Our products alone create long-term customers. We simply replaced earning money with product discounts for our preferred customers—or Brand Fans.